Next Generation of Retail IT: Estee Lauder

Jens Koegler Retail

While discovering the best way forward through unprecedented change, Estee Lauder was also building a digital-first strategy that will thoughtfully propel them into the future of retail.

Originally published at VMware Blogs

“We wanted our customers to have a beauty advisor assisted experience as well as a self-service experience via our online channels. We’re really able to do that because of the platform.”

ared Feldman, Global Retail IT Leader, Estee Lauder

Over the past year, the storied retailer implemented a secure, BYOD strategy for thousands of employees, enabling remote learning, social selling, and reconnecting valuable beauty advisors with the consumers that trust them. Augmented reality “try-ons” helped create a better online experience for consumers and curbside pick-up breathed life back into brick-and-mortar stores. All powered by modern IT infrastructure and applications. Listen as Jared Feldman, Global Retail IT Leader, Estee Lauder shares insights on how VMware solutions enabled the technology makeover that will take them to the next generation of retail IT. You can listen here.

Jens Koegler

Jens Koegler is VMware's Healthcare Industry Director in EMEA. He is helping our healthcare customers develop and run modern applications to drive innovation and ensure better patient care through a digital foundation that includes data center, hybrid cloud, mobile, networking and security technologies. VMware plays a strategic role in the healthcare industry. Its leading innovations in enterprise software help ensure consistent patient care and reduce IT access time for healthcare professionals so they can spend more time with their patients. Jens plays a key role in helping customers understand how new applications, devices, the latest IT technologies and digital transformation are driving innovation in healthcare.