Published by MarketScaleNov 21, 2022 Link

The concept of edge to cloud is growing in importance within the retail landscape. Retailers are increasingly implementing edge-to-cloud solutions to positively impact their businesses.

In the latest episode of “Intel To the Edge and Beyond,” host David Dobson, Intel’s Global Industry Director for Retail and Hospitality, visited the subject with VMWare’s Ryan Wehner, Industry Director for Retail and Consumer Goods EMEA, and Charles Cockshoot, Edge Industry Solutions Architect.  The conversation touched on  measures retailers are taking to transition to edge to cloud, it’s benefits, as well as some of the challenges that exist.

Understanding Edge to Cloud in Retail and Trending Use Cases – MarketScale

But what exactly is ‘edge to cloud’ and why is it seeing more activity in retail?

Wehner defines edge as, “Where the customer data is processed … it’s close to the source where we’re collecting data as possible. So an edge platform would allow a retailer to run these applications in the store that they couldn’t do before.”

In a move to stay abreast of rapid industry shifts, retailers are now choosing to get ahead and make smarter decisions, as well as  work towards more advanced technological solutions to stay on top of new trends. And most importantly, stand firm in their competition. “They want to leverage those stores to gain strategic advantage over their competitors,” says Wehner.

This means retailers are utilizing the software programs best suited to give them that advantage, while also allowing them to meet the needs of their customers and become more well-versed in their habits and activities. Additionally, it helps retailers potentially reduce spending costs with the assistance of AI.

Another impressive factor is one that facilitates the shopping experience. Cockshoot notes that shelf edge labels were once signs of information. But with the use of AI, these simple labels have improved knowledge of products for both the employee and customer. He cited how the label scan is capable of indicating if a product is in stock in the store or online.

“If you think the amount of cloud-to-edge processing that’s going on there … the experience you can give a customer when they go in your store is one of delight. They know if it’s there or if they just like it, or want to touch it, or prefer to buy it online,” said Cockshoot.

Not only that, it keeps the retailer in the know on product sales and returns, and what’s being demanded.

LinkedIns: David DobsonRyan Wehner and Charles Cockshoot!

Subscribe to this channel on Apple PodcastsSpotify, and Google Podcasts to hear more from the Intel Network and Edge Solutions Group.

Ryan Wehner

Ryan is VMware's Industry Director for Retail and Logistics in EMEA. After starting out in a Retail Consumer Goods company, Ryan shifted his focus post-MBA to bringing technology and innovation to the industry. He held software management roles at IBM in the US and Europe. He later joined Quintiq as Business Unit Director for EMEA where he built out their Retail and Logistics business. He held other leadership positions at tech companies SAS and Teradata before joining VMware. Ryan holds an undergraduate degree from the USMA at West Point and an MBA from Vanderbilt University. He is married with three children and resides in Bavaria, Germany.