Originally posted on http://www.vmware.com by Tisa Murdock
Modern, agile, and secure applications are paramount to success in a digital-first financial services industry. But no matter how solid the digital foundation of an application is, if the user experience doesn’t hit home with customers, development is a waste of time and resources.
Customer Experience in Finance
In the latest installment of VMware’s financial services podcast series, Don’t Break the Bank, our industry experts talk with Jennifer Manry, Vice President, Global Financial Services Industries Group, about the importance of connecting IT with an unmatched customer experience.
“Customer interaction is a really important thing to spend time on. So I definitely encourage people who are in tech to go talk to customers. You immediately know how important you are to the business.”
– Jennifer Manry,
Vice President, Global Financial Industries Group, VMware
Jennifer believes in infusing the development process with empathy and emphasizes the importance of getting into the trenches with customers through ride alongs, interviews, and active listening. Always focused on a growth mindset, she insists that a willingness to try new things with positivity and energy is what IT leaders need for the buy-in to move forward with new initiatives.
Learn More from VMware Finance Solution Experts
In addition to customer experience, Jennifer expands on automating wherever possible and being responsible with budgets by consistently demonstrating value. Listen to all the great insights in the latest episode of Don’t Break the Bank, “If Only I Had Known That Before I Joined…with Jennifer Manry.”