Bringing Real-Time Content to Millions in Pakistan
Originally posted on VMware.com
“Jazz Cloud has become the backbone of our services. We can now offer real-time content and real-time ad synchronization because of VMware cloud technologies.”Shoaib Sarwar, CEO, Lambda Marketing Solutions
To satisfy the booming appetite for digital content in Pakistan, Lambda Marketing Solutions is providing consumers with local content served up with ads. It started by bringing on-demand entertainment to passengers on inter-city buses, with the ads hosted offshore. But connectivity issues and expensive bandwidth hampered the company’s growth. By moving to Jazz Cloud, which utilizes VMware Cloud Foundation™ and VMware Cloud Director™, Lambda Marketing can now improve its offering on the buses as well as expand media on demand to for-hire vehicles, hotels, restaurants and malls.