Bringing Real-Time Content to Millions in Pakistan

Originally posted on

“Jazz Cloud has become the backbone of our services. We can now offer real-time content and real-time ad synchronization because of VMware cloud technologies.”

Shoaib Sarwar, CEO, Lambda Marketing Solutions

To satisfy the booming appetite for digital content in Pakistan, Lambda Marketing Solutions is providing consumers with local content served up with ads. It started by bringing on-demand entertainment to passengers on inter-city buses, with the ads hosted offshore. But connectivity issues and expensive bandwidth hampered the company’s growth. By moving to Jazz Cloud, which utilizes VMware Cloud Foundation™ and VMware Cloud Director™, Lambda Marketing can now improve its offering on the buses as well as expand media on demand to for-hire vehicles, hotels, restaurants and malls.


VMware Cloud Director, VMware Cloud Provider, VMware Cloud Foundation


Cloud Migration, Data Center Modernization, Multi-Cloud

Jens Koegler

Jens Koegler is VMware's Healthcare Industry Director in EMEA. He is helping our healthcare customers develop and run modern applications to drive innovation and ensure better patient care through a digital foundation that includes data center, hybrid cloud, mobile, networking and security technologies. VMware plays a strategic role in the healthcare industry. Its leading innovations in enterprise software help ensure consistent patient care and reduce IT access time for healthcare professionals so they can spend more time with their patients. Jens plays a key role in helping customers understand how new applications, devices, the latest IT technologies and digital transformation are driving innovation in healthcare.