Digital and analytics (DnA) transformation isn’t merely a benchmark for achieving frontrunner status; indeed, it is nothing less than a matter of survival in a competitive industrial market. If companies want to survive—let alone thrive—digital transformation is no longer optional. It is vital. In this article, we outline the steps consumer-packaged-goods companies should follow for a successful DnA transformation.

https://www.mckinsey.com/business-functions/operations/our-insights/the-digital-future-of-manufacturing-consumer-packaged-goods