Digital and analytics (DnA) transformation isn’t merely a benchmark for achieving frontrunner status; indeed, it is nothing less than a matter of survival in a competitive industrial market. If companies want to survive—let alone thrive—digital transformation is no longer optional. It is vital. In this article, we outline the steps consumer-packaged-goods companies should follow for a successful DnA transformation.

Jens Koegler

Jens Koegler is VMware's Healthcare Industry Director in EMEA. He is helping our healthcare customers develop and run modern applications to drive innovation and ensure better patient care through a digital foundation that includes data center, hybrid cloud, mobile, networking and security technologies. VMware plays a strategic role in the healthcare industry. Its leading innovations in enterprise software help ensure consistent patient care and reduce IT access time for healthcare professionals so they can spend more time with their patients. Jens plays a key role in helping customers understand how new applications, devices, the latest IT technologies and digital transformation are driving innovation in healthcare.